|Nothing lasts forever (should that be sujets? anyone?)|
I think, ideally, I wish for my bicycle, and my blog, to be sticker-free. Free of brand names, free of cruft, stripped of needless words. For a while, for example, my commuter bike was totally sticker- and word-free, except for the head badge. I decided it looked a little too interesting like that, though, so I stuck some various colored things back on it in an effort to conceal the sleek black machine which lurks beneath. And in practice, back in the real world, I end up leaving some stickers on my bikes, giving in to some cruft, some brand names too, and I'm sure not always succeeding at the Strunk and White ideal in this space: omit needless words (x3). To which I extend and apply polymorphism, to say: Omit needless ads. For the same or similar reasons.
Some stickers (and words) got to go. "Jante sujet à l'usure" is one that I peeled off faster than I throw out pie plates. With those icons added on the sticker, I interpret this message to be: "notice/warning: as also explained in the enclosed user manual, this rim will eventually wear out, and as it does so, the end user should be aware that when it does wear out, it should no longer be used, as riding at speed on a rim which has exceeded its useful working life may be hazardous." Or something like that. Which seems to be a message which serves only the legal liability avoidance instincts of the wheel manufacturer's legal army. Similar to those tags on mattresses. I also tear those off immediately.
When I dream about getting my own handmade bicycle some day, I picture a sleek steel beast, monochrome, midnight black or screaming orange I can't decide, with no brand names or stickers of any kind, only the maker's name or brand, on the down tube on each side, and on the head badge. That's it. The rest of the messages and words I will keep in my head, and if it comes up in conversation, I am more than willing to explain how wheels wear out eventually, or what brand of saddle or hub I'm using on it currently. Ah, to dream. Get up. Go ride.